{"id":2999,"date":"2009-11-18T00:00:00","date_gmt":"2009-11-18T00:00:00","guid":{"rendered":"http:\/\/www.ifestivus.com\/p\/2009\/11\/18\/the-schema-those-rules-you-made\/"},"modified":"2009-11-18T00:00:00","modified_gmt":"2009-11-18T00:00:00","slug":"the-schema-those-rules-you-made","status":"publish","type":"post","link":"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/","title":{"rendered":"The Schema &#8211; Those Rules You Made"},"content":{"rendered":"<div class=\"video\"><video id=\"embedded-video\" src=\"\" controlsList=\"nodownload\"  controls poster=\"http:\/\/www.ifestivus.com\/flv\/screenshots\/2999_1258563681.mp4.jpg\"><\/video><\/div>\n<div class=\"flex-container\">\n<div class=\"content\">\n<p>The Schema&#8217;s new single &#8220;Those Rules&#8221;. The Schema are an unsigned band. The video was made by Alex de Campi, an unrepresented director, outside the production company system. It cost \u00a3500 and took 10 days to make from first meeting to delivered, finished product, and became number one music video worldwide on Youtube its week of release, beating some bint from Pussycat Dolls.<\/p>\n<p>Starring Mark Joseph, Marysia Kay (www.marysia.com) and Ed Gregory. New Kurt Cobain (&#038; Tramp Distractor): Charlie Bennison. Beautiful blonde: Clare Elizabeth Costigan.<\/p>\n<p>theschema.co.uk<br \/>\nalexdecampi.com<\/p>\n<\/div>\n<div class=\"credits\">\n<dl>\n<dt>Directed by<\/dt>\n<dd>Alex de Campi<\/dd>\n<dt>Director of Photography<\/dt>\n<dd>Guy Routledge<\/dd>\n<\/dl><\/div><\/div>\n<div id=\"_vpdata0\" style=\"display:none\">eyJpZCI6ImVtYmVkZGVkLXZpZGVvIiwic3JjIjoiaHR0cDpcL1wvYjNmZjI3N2Y2NDA1MjdjNWJiMDAtOGE1NGFjZmJmYWE0ZDg2YWVmYjAyNjBiNDBiNDNiOTIucjk0LmNmMS5yYWNrY2RuLmNvbVwvMjk5OV8xMjU4NTYzNjgxLm1wNCJ9<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"small\">The Schema&#8217;s new single &#8220;Those Rules&#8221;. The Schema are an unsigned band. The video was made by Alex de Campi, &#8230;<\/p>\n","protected":false},"author":8,"featured_media":12342999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[5543],"tags":[32,509,1638,1651,1760,2442,3030,3239,4046,4047,4048,4049],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Schema - Those Rules You Made - iFestivus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/#website\",\"url\":\"http:\/\/www.ifestivus.com\/p\/\",\"name\":\"iFestivus\",\"description\":\"The Best Digital Videos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/www.ifestivus.com\/p\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.ifestivus.com\/p\/wp-content\/uploads\/2009\/11\/2999_1258563681.mp4-1.jpg\",\"width\":240,\"height\":180},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/#webpage\",\"url\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/\",\"name\":\"The Schema - Those Rules You Made - iFestivus\",\"isPartOf\":{\"@id\":\"http:\/\/www.ifestivus.com\/p\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/#primaryimage\"},\"datePublished\":\"2009-11-18T00:00:00+00:00\",\"dateModified\":\"2009-11-18T00:00:00+00:00\",\"author\":{\"@id\":\"http:\/\/www.ifestivus.com\/p\/#\/schema\/person\/40e17a85a73f98d3e8bc7ee0208bbb43\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/\",\"url\":\"http:\/\/www.ifestivus.com\/p\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/\",\"url\":\"http:\/\/www.ifestivus.com\/p\/the-schema-those-rules-you-made\/\",\"name\":\"The Schema &#8211; Those Rules You Made\"}}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/#\/schema\/person\/40e17a85a73f98d3e8bc7ee0208bbb43\",\"name\":\"Chris\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.ifestivus.com\/p\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/097337625601f0b323ee5fc4ec6d4f6c?s=96&d=mm&r=g\",\"caption\":\"Chris\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/posts\/2999"}],"collection":[{"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/comments?post=2999"}],"version-history":[{"count":0,"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/posts\/2999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/media\/12342999"}],"wp:attachment":[{"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/media?parent=2999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/categories?post=2999"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ifestivus.com\/p\/wp-json\/wp\/v2\/tags?post=2999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}